Marketing Audits and Sales Assessment Services
Marketing audits and Sales Performance assessments are often the initial work we do at our clients to find 'quick wins' and build stronger capabilities that will boost profits, commercial effectiveness and unlock areas of business growth potential. We help an organization focus on the areas where it can realize the highest impact and perform most efficiently. It also helps guide the change proces.
Marketing audit delivers the following:
- Assess key marketing decision area (planning, segmentation, positioning, pricing, product management, integrated marketing communications)
- Plot each decision area in terms of its importance to your business goals and the current performance level of each decision area
- Roadmap for improvement
- Identifications of quick wins
Sales assessment delivers the following:
- Diagnostic covers review of sales approach, what happens per stage of sales cycle, sales related processes and enablers, how teams organized, aligned and rewarded
- Review how sales organization structure and where teams focus and effectiveness
- List of barriers/drivers to more sales growth
- Recommendations to enhance sales productivity
- Quick wins for company to execute onSales assessment delivers the following:
Sales funnel review (Sales Funnel Scrub):
- Review current sales funnel - process, ratios per funnel stages, review of sales cycle time per stage,
- Review and document sources of leakage
- Identify quick wins that will help the sales and marketing team enhance current sales funnel health
- Develop tactics with team to fill funnel or better progress buyers through each stages (Funnel Plan TM methodology)
Our Typical approach includes:
- Discussion with Senior Management to define the business growth "barriers" facing the organization
- Perform rigorous research, audit and define the current "As Is" situation
- Share back to key stakeholders the findings, opportunities, recommendations and roadmap
- Possibly -if requested- also assist in creating the change process and help clients capture the value identified or enhance their marketing and sales capabilities
Fill the Contact us form to obtain information on our approach, deliverables and expected impact
