TIP OF THE MONTH

On the first day of a particular month in 2012, new articles, tools and tips will be published. The following months have already been published:

December	What% of last year's customers are still active this year?
November	What % of organizations have full integration between business strategy and marketing capability?
October	What is the average marketing IQ of a CEO?
September	Are the Support departments in your organization supporting the business agenda?
August	What percentage of time should be spent on coaching by a sales manager?
July	Is price the only purchasing criteria? Find out more on how to better sell and capture value in the market.
June	What percentage of the materials created by marketing to support sales process is actually used by sales?
May	What is the health of your sales funnel and what are your leakage ratios between stages of the funnel?
April	Marketing means getting market. Do your non marketing and sales departments know how to get market?
March	How can I make sure my organization is flexible enough to address volatility in customer demand?
February	What is the distance between your marketing and sales team?
January	What incremental sales growth does best-in-class aligned sales and marketing achieve?

Each month on a particular topic we share insights and best practices